Bugatti has unveiled two landmark showroom updates, strengthening its presence in Europe. The newly reimagined Munich showroom, located at Motorworld, showcases the brand’s innovative design ethos and celebrates its partnership with Dörr Group, which has been instrumental in delivering 88 Bugatti vehicles to German customers since 2015. Highlighting Bugatti’s heritage and cutting-edge technology, the Munich showroom now prominently features the Tourbillon, offering an immersive experience for visitors and enthusiasts alike.

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The Bugatti Chiron.

In Vienna, Bugatti has opened a stunning new 214-square-meter showroom, one of its largest globally. Operated by Porsche Holding-owned Exclusive Cars Vertriebs GmbH, the Vienna showroom builds on an 18-year partnership that has successfully paired 29 Bugatti vehicles with Austrian customers. The Grand Opening event, attended by Bugatti’s Managing Director Hendrik Malinowski and Director of Design Frank Heyl, featured the Tourbillon alongside iconic models like the Veyron Grand Sport and Chiron Pur Sport, encapsulating Bugatti’s fusion of style, innovation, and heritage.

“Germany and Austria are pivotal markets for Bugatti in Europe,” said Malinowski. “Our redesigned Munich showroom and bespoke Vienna showcase reflect our commitment to delivering unparalleled experiences for our valued customers, embodying the style, grace, and innovation that define Bugatti.”