Luxury jewelry house Boucheron has launched its latest campaign, “Gates of Wonders,” featuring Mina, a member of the globally renowned K-pop group TWICE. As Boucheron’s official ambassador in Japan, Mina embodies the brand’s signature refinement, modernity, and elegance.

The campaign highlights the Serpent Bohème collection, a line inspired by the serpent as a symbol of protection and rebirth. Known for its timeless yet contemporary appeal, the collection features rings, necklaces, and earrings adorned with sparkling diamonds and intricate detailing. This new interpretation maintains Boucheron’s heritage while introducing modern elements to celebrate the season.

 

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Born in San Antonio, Texas, and raised in Kobe, Japan, Mina Myoi gained fame after joining TWICE in 2015 through JYP Entertainment’s Sixteen program. She has since played a crucial role in the group’s international success, contributing to hits like Cheer Up, Fancy, and Feel Special. With her poised and graceful presence, Mina is seen as the perfect cultural bridge between Asian elegance and Parisian luxury.

Boucheron’s “Gates of Wonders” campaign marks a new milestone in its efforts to blend innovation with heritage. Mina’s involvement reinforces the brand’s global reach, aligning the sophistication of fine jewelry with the modern allure of K-pop.