YSL Beauty has introduced Bianca Jagger as the final face of its Libre Flowers & Flames fragrance series, “Burn to Bloom,” dedicated to women’s empowerment. The project, featuring striking visuals captured by Tyler Mitchell, celebrates women who defy societal norms. Jagger follows Hailey Bieber, Precious Lee, and Lizeth Selene as part of the series.

“Libre,” which translates to “freedom” in French and Spanish, resonates deeply with Jagger, a lifelong advocate for human rights. “Defending freedom and human rights has been a focus of my life,” Jagger said. Her connection with Yves Saint Laurent dates back decades, symbolized by her iconic white tuxedo worn at her wedding to Mick Jagger, cementing her status as a fashion trailblazer.

Juliette Ferret, general manager of YSL Beauty U.S., praised Jagger’s involvement, stating, “Her unwavering pursuit of freedom perfectly reflects our Libre messaging ambitions.”

s2799898 av 4 zoom
The Libre Flowers & Flames Eau de Parfum Florale.

The Libre Flowers & Flames fragrance, a blend of coco-palm tree flower accord, lily, orange blossom, and vanilla, is available in 10ml ($35), 30ml ($95), and 90ml ($165) sizes on yslbeautyus.com and at select retailers.