Bergdorf Goodman has unveiled its 2024 holiday campaign, Toast of the Town, celebrating the vibrant glamor of New York City. Launched on November 21, the iconic Fifth Avenue holiday windows pay tribute to NYC landmarks like the New York Public Library and yellow cabs, featuring designs by top fashion houses such as Marc Jacobs, Michael Kors, and Thom Browne. The campaign also introduces a star-studded hero film starring Natasha Lyonne alongside fashion icons Wes Gordon and Christopher John Rogers, amplifying NYC’s luxurious holiday spirit.

 

View this post on Instagram

 

A post shared by Bergdorf Goodman (@bergdorfs)

The campaign highlights exclusive offerings for shoppers, including over 200 curated gifts, in-store musical entertainment, designer appearances, and customization opportunities. Unique experiences like pop-up tastings, a BG-lavender taxi offering same-day deliveries, and the beloved Breakfast with Santa series further elevate the holiday magic.

 

View this post on Instagram

 

A post shared by Bergdorf Goodman (@bergdorfs)

Bergdorf Goodman is also giving back through its Bergdorf Goodness Foundation Fund, benefiting Culture for One, which supports NYC children in foster care. Contributions can be made in-store or online, empowering underserved youth through the arts. Celebrated illustrator Carly Kuhn has added a creative touch with bespoke artwork featured on shopping bags and digital platforms, encapsulating the holiday’s festive charm.

Meanwhile, parent company Neiman Marcus complements the season with “A Neiman’s Fantasy,” a whimsical campaign embracing fairy tale-inspired joy, ensuring a memorable holiday experience for all.