Model Bella Hadid has been named Chopard’s newest global ambassador, marking her return to the fashion scene and a new chapter for the luxury watch and jewelry brand.

 

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Expressing her excitement, Hadid shared her admiration for Chopard’s craftsmanship and her joy in joining the brand’s family. Chopard’s co-president, Caroline Scheufele, praised Hadid as embodying the brand’s spirit of elegance and zest for life.

Hadid also stars in Chopard’s new “Sculpted by Light” campaign, which highlights the brand’s Ice Collection. The campaign emphasizes the purity and modern appeal of the collection, featuring Hadid against a mirrored city skyline, with the theme “without shadow, there is no light.”