Balenciaga and Under Armour have launched their highly anticipated Balenciaga | Under Armour Series globally, bridging high fashion and technical sportswear. First unveiled at Balenciaga’s Spring 2025 show in Shanghai, this collection includes ready-to-wear, sneakers, bags, jewelry, sunglasses, and accessories, blending the aesthetics and expertise of both brands. The campaign, shot by Joseph Kadow, captures the collection’s dynamic energy through slow-motion videos and still-life imagery, with models Léa and Gedeon embodying an athletic spirit.

Balenciaga Under Armour

The series merges Under Armour’s technical know-how with Balenciaga’s fashion-forward design, seen in reversible garments like a nylon tracksuit jacket that transforms into a denim zip-up. Other pieces include windbreakers, quarter-zips, and track suits with Balenciaga’s high-fashion edge, while the iconic Under Armour logo, paired with Balenciaga’s stamp, unites the two brands across insignias and embroidery.

Footwear highlights include co-branded versions of the Balenciaga Runner, 3XL sneaker, and the new Hyper Sneaker, featuring a sock-like upper with ribbed material and glossy reinforcements for both comfort and style. Innovative trompe-l’œil garments mimic layered looks in a single piece, combining Under Armour’s athletic elements with Balenciaga’s streetwear flair.

Balenciaga Under Armour

The collection extends to accessories and jewelry, where silver-plated pieces incorporate the Under Armour logo as turn-lock clasps, adding a luxury twist to athletic-inspired designs. Wraparound sunglasses and tote bags crafted from hoodie materials continue this fusion of form and function, while distressed leather and recycled nylon bags add a signature Balenciaga touch.