Balenciaga and Rimowa Unveil Apps for Apple Vision Pro

Luxury French fashion house Balenciaga and premium German luggage brand Rimowa have launched apps for the Apple Vision Pro, enhancing the headset’s immersive fashion experiences.

Balenciaga introduced the first phase of its Apple Vision Pro app, providing users with an immersive view of its fashion shows and collections. The app offers exclusive drone views and stereoscopic footage of Balenciaga’s Spring/Summer 2025 show held in Shanghai on May 30. Users can also access an interactive lookbook and past collections, allowing them to explore Balenciaga’s fashion in a virtual environment.

Rimowa’s app for the Apple Vision Pro offers an interactive experience, enabling users to explore the brand’s iconic suitcases in detail. The app provides high-resolution 3D models of Rimowa’s products, allowing users to examine the craftsmanship and design from various angles. It includes virtual try-ons, where users can see how different suitcase models look and function in a virtual space. Additionally, the app features a virtual showroom, letting users customize their luggage with different colors and accessories and view the changes in real-time.

Balenciaga and Rimowa’s apps are part of a broader trend among luxury brands exploring the potential of the Vision Pro. Gucci, also a Kering-owned label like Balenciaga, released its own Vision Pro app in April. This app allows users to access an immersive mini-documentary on creative director Sabato De Sarno and the creation of Gucci’s Spring/Summer 2024 collection. Other retailers, including Mytheresa, J.Crew, and E.l.f. Cosmetics, have developed Vision Pro apps focused more on shopping than on brand storytelling.