American Express will acquire the dining reservation and event management platform Tock from Squarespace for $400 million cash.

AmEx began its foray into the dining and event space five years ago with its acquisition of Resy, providing cardmembers access to exclusive restaurants and venues. Following suit, other credit card companies, like JPMorgan with The Infatuation, have made similar acquisitions.

Tock, launched in Chicago in 2014 and owned by Squarespace since 2021, offers reservation and table management services to about 7,000 restaurants and venues, including high-end spots like Aquavit in New York and Chez Noir in California.

American Express Buys Tock in $400 Million Deal
Tock has been owned by website hosting company, Squarespace, since 2021

Both Squarespace and Tock confirmed the deal on Friday.

AmEx’s purchase of Resy raised eyebrows in the credit card and dining industries, but it has since become integral to AmEx’s strategy of securing high-end businesses as exclusive merchants or ones that prioritize AmEx cardmembers. The number of restaurants on Resy has grown fivefold since AmEx’s acquisition.

Additionally, AmEx announced it would buy Rooam, a contactless payment platform used in stadiums and entertainment venues, although the purchase price was not disclosed.