Acqua di Parma has opened its new European flagship, Casa Acqua di Parma, at 205 rue Saint-Honoré in Paris. Designed by Dorothée Meilichzon, the boutique is the brand’s first permanent location in Europe following a pop-up in Saint-Tropez. The interior blends Italian elegance with Parisian architecture, featuring the Maison’s signature yellow in high-gloss lacquer, paired with warm beige and off-white tones for a refined, modern finish.

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Custom wood totems shaped like the Colonia bottle are integrated into the fittings and corners, while paper lamps inspired by its Art Déco form diffuse soft lighting. A candle bar showcases the Home Collection, and tone-on-tone bricks stamped with the brand’s emblem add a subtle layer of branding.

At the rear, a private area offers personalized consultations with a focus on bath and body products, as well as iconic collections that immerse visitors in the heritage of the brand. Architectural elements include carved marmorino walls as a tribute to Jean-Michel Frank and arches that reference both Parisian design and Acqua di Parma’s visual language. Large wooden columns and parchment-style steles, both modeled after the iconic Colonia bottle, complete the space’s signature look.