International Women’s Day (IWD) is an annual event celebrated on March 8th to recognize the social, economic, cultural, and political achievements of women. It is also a day to raise awareness about gender inequality and advocate for women’s rights. The theme for IWD 2023 is #EmbraceEquity, which calls for creating a world that is diverse, equitable, and inclusive. Women in Business Networking (WIBN), in partnership with Stevenage Borough Council and The Cromwell Hotel, is hosting an informal networking event to celebrate the achievements of women-led businesses and promote gender equality.

Celebrating Women’s Achievements and Increasing Visibility

The IWD 2023 theme highlights the need to recognize and celebrate the accomplishments of women in all aspects of life, including business. According to a report by American Express, the number of women-owned businesses has increased by 58% in the last decade, showing the significant contribution of women to the economy. The networking event organized by WIBN is an opportunity to showcase the achievements of women-led businesses and increase their visibility.

#EmbraceEquity

Gender inequality remains a pervasive issue in society. Women continue to face bias, stereotypes, and discrimination in various areas, including the workplace. According to the World Economic Forum, it will take another 135.6 years to close the global gender gap. The #EmbraceEquity theme for IWD 2023 aims to create a world where diversity is valued, and women have equal opportunities to succeed.

Masterclass on Branding for Women in Business

Vida and Leona Barr-Jones, the guest speakers at the networking event, are the co-founders of Focus 7, a marketing and branding agency that helps businesses grow. Their masterclass will focus on how branding can support women’s success in business. According to a report by Forbes, building a strong brand can help women entrepreneurs gain credibility, attract clients, and differentiate themselves in a crowded market.

Conclusion

International Women’s Day is an opportunity to celebrate women’s achievements and advocate for gender equality. The WIBN networking event with Stevenage Borough Council and The Cromwell Hotel is an excellent opportunity for women-led businesses to connect and showcase their successes. The #EmbraceEquity theme highlights the need to create a diverse, equitable, and inclusive world where women can thrive.