Team Europe captured the Ryder Cup this past Sunday, defeating a favored American team on its home turf in New York. The win wasn’t just about golf—it was also a statement in style, with Europe donning custom uniforms from Italian fashion house Loro Piana.
Quiet Luxury Meets Loud Competition
Known for understated elegance long before “quiet luxury” became a trend, Loro Piana has built a reputation for crafting refined apparel for skiing, yachting, and sailing. But their presence on the golf course—particularly at the Ryder Cup—signals a bold crossover. The biennial tournament, alternating between U.S. and European venues, brought serious energy this year. The crowd at Long Island was anything but quiet, with reports of verbal abuse targeting Team Europe in an attempt to shake their focus.
It didn’t faze them. Europe took an early lead on Friday and Saturday, and held strong through Sunday. Each day, they appeared in a new look. Friday’s uniforms featured four-striped sky-blue shirts. On Saturday, they switched to the brand’s signature kummel tone. By Sunday, they sported crisp white tops accented with European Union colors. While some online chatter mocked a few collar mishaps, most agreed the team looked composed and polished.
In contrast, many American fans arrived in bold stars-and-stripes gear, underscoring the visual divide between the two teams.
From Milan to the Fairway
Loro Piana began its Ryder Cup partnership in 2023, but the brand’s legacy in sportswear goes back decades. With roots in sailing, skiing, and equestrian wear, the Milan-based company was founded in 1924 by Pietro Loro Piana. In 2013, LVMH acquired a majority stake, but the family still remains closely tied to the business.
Their 2025 golf capsule collection reflects the same aesthetic seen on Team Europe: refined, functional, and purpose-built. The line includes everything from vests and sweaters to golf bags and gloves—course essentials delivered with premium detail.
While Loro Piana outfitted Europe, Ralph Lauren once again dressed Team USA. The American label has been the official designer for Ryder Cup uniforms since 2018 and is well-versed in athletic outfitting, including gear for Olympic teams and U.S. Open tennis staff.
A Win with Staying Power
Beyond the trophy, Europe’s win may have earned long-term brand exposure. As future Ryder Cup highlights continue to air, Loro Piana’s designs will be part of the visual history. That quiet luxury, worn during one of the sport’s most passionate events, may echo much longer than the tournament itself.
